Hey, I’m Alana. I design intuitive experiences customers love with safety, trust, and compliance at the forefront.
Open to new opportunities
Selected work
06
Streamlining a core investigative workflow
Regaining customer trust
Dynamic video walls
Evolving Rhombus’ visual identity
Chevron’s Resilient Carbon campaign
Evidence Mode: 0 to 1 with public safety and trust at the core
Resume
Experience
6+ years
Product Designer, SEARCH at Private Company
I'm the lead designer of this company's search platform, a core product used by 120,000+ users every month. In the last year, I co-led the redesign of the device selector tool and spearheaded a ground-up overhaul of the search interface, both grounded in customer research and in-field observation.
Marketing and Product Designer at Rhombus
Physical security startup. Led a full-scale rebrand on a seven-month timeline. Designed the Access Control mobile app from 0 to 1. Partnered with Frontend Engineering to implement the Rhombus UI design system with 500+ custom assets.
Founder & Photographer at Alana Joldersma Photography
Turned my hobby into a small business that served 150+ clients across the Knoxville, TN and Sacramento, CA areas. In addition to wedding and portrait photography, I photographed large-scale events for UC Davis's Mondavi Institute and the Aggie Alumni Association.
Designer at Kraido
Design agency specializing in environmental design experiences. Led the Resilient Carbon design initiative for Chevron from conception to execution. Contributed production designs for Wells Fargo ATM panels.
Awards
Optimism with a Plan Product Award
Department of Design Citation of Excellence
Education
Bachelor of Arts, Design